http://www.ft.com/intl/cms/s/2/3cd6ef48-c16e-11e2-9767-00144feab7de.html#axzz2mvaMNbkf
Could it be that surf culture is starting to fall in love with fashion? As riding the waves becomes more and more popular with the thrill-seeking smart set – Douglas Bensadoun, creative director of footwear company Aldo; MTV founder Bob Pittman; and Sisley’s chief Philippe d’Ornano are all clients of pro-surfer-turned-teacher Terry Simms – the need to look good on board, while still obeying certain technical requirements, has never been greater.
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